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“Nike”是全球最知名的体育用品品牌之一，但是它的商标起源并不是非常显而易见。事实上，最初的“Nike”商标并不是“Swoosh”标志，而是一张名为“Stripe”的图形，它类似于现在所知的“Swoosh”标志，但没有那么流畅和精细。这个商标由一位设计师Carolyn Davidson在1971年创建，当时她为该公司设计了一套系列的海报和广告。当时，公司刚刚成立，资金很紧张，只能支付35美元的设计费用。虽然这个商标被广泛使用，但公司最终决定在1983年以2500美元的价格向Carolyn Davidson购买了商标的所有权。
有些品牌的商标是由首字母缩写组成的，例如IBM、KFC、NASA等。这些商标可能看起来很简单，但实际上它们背后有着非常复杂的法律和商业战略。例如，IBM最初是International Business Machines的缩写，但随着公司业务的扩展，这个缩写变得越来越不准确。尽管如此，IBM保持了其首字母缩写商标的品牌价值，因为它成为了一个广泛认可的品牌标志。
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