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商标的第二含义，也被称为通过使用取得显著性，是指一个不具有显著的标志通过长期和广泛使用，使之成为消费者心中的一个品牌，并以其来识别某个特定产品或服务的来源。所谓不具有显著性的标志，即缺乏显著特征的标志，通常此类标志本身固有的被广泛知晓的描述性或姓氏属性等原因而无法用以区别商品/服务来源。
而通过长期和广泛的使用，使其取得了除其本身固有以外的另一项含义，即某个商品的品牌标识。此类标志由第一含义向第二含义转化取决于该标志相关公众认知的变化, 但可以推定第二含义可通过连续五年大量而广泛的使用来取得。
优秀涉外代理人，可使用中文和英文作为工作语言，专注涉外知识产权法律事务逾五年，具有丰富代理经验。对于美国、欧盟、非知、非地、比荷卢及其他各单一国和地区的商标、专利事务具有专长。
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